As per a July 2019-Statista report, India hosts 69 million Instagram users, ranking third after the United States and Brazil. These figures further reiterate the popularity of this social media app, one that was earlier only popular for photo-sharing and editing. In fact, even before Instagram enabled the shopping feature in home turf, a number of small-scale businesses were building their base on this app, which is a perfect platform to engage with both old and potential consumers.

We take a look at four women who have used this medium to turn their skills into enterprising businesses.